"Starting a company is like eating glass and staring into the abyss. If you are up for that, then start a company."
- Elon Musk
- Elon Musk
We Validate Your assumptions & execute lean principles with you
Start-ups have no brand, no recognition, no awareness. ITERATE walks you through the step-by-step process of Customer Discovery - cuts through the noise and gets you some attention. Lean Startup has proven to be the best formula to increase the entrepreneur's odds of success. Why? It's based on EVIDENCE. Even Govt. research agencies NSF and NIH have embraced the methodology, as it's proving out their research will result in building something that the market wants and will use. NSF has put 1,000 teams through Lean Princples.
invalidation is not a failure, is in-valuable, & part of the process
In most startups, original assumptions are not correct and entrepreneurs need to pivot. This has happened with most of ITERATE's investments. These were not failures - just a natural part of the learning process. ITERATE proves that certain original assumptions are not valid, the value proposition is not compelling enough to win, the product does not have enough features to gain marketplace traction, the original target segment may not have enough pain - or another 20 reasons which result in a pivot. A Case Study of this is OptiXtal, an innovator in conformable supercapacitors. OptiXtal is testing assumptions with many sectors, validating which segments will pay for premium features.
We Build Your Repeatable Sales Process
The Startup Journey is all about Customer Discovery. Which segment of the market has the highest assumed pain point, and will your solution command a profitable price? You get this data through INTERVIEWING. Executing customer discovery well is the 1st step to building traction. You graduate from customer discovery by finding product-market fit. Achieving product-market fit means your sales process is repeatable: Same Buyer / Same Proposal / Same Solution. Founder are now prepared to have VALUATION discussions, supported by their traction. Read ITERATE's recent post on Finding Product-Market Fit.